Outline and evaluate the effect of media on anti-social behaviour (24 marks)
Definition of anti-social behaviour– Anti-social behaviour is behaviour that lacks consideration for others and may cause damage to the society, whether intentionally or through negligence
Commentary among the relationship between the media and the production of anti-social behaviour amongst findings from recent years of studies. Many studies have demonstrated an association between television viewing and subsequent aggression amongst viewers for viewers, yet no clear-cut answers have yet emerged about how television/media has such an influence.
|Cultivation theory by Gerbner et al. (1986) The idea that TV provides a systematically distorted view of reality (e.g. shows a higher extent of negative news. In result, that Long term TV viewing causes viewers attitudes to become similarly distorted, (e.g. the viewer believes that more violent crimes exists and they are in more danger of suffering the effects of that crime than for say positive experiences) -in result the distortion is the cultivation effect.|
|Cognitive PrimingIs the activation of the existing aggressive emotions, (e.g explains why children observe one kind of aggression on TV and commit another kind of aggressive act afterwards). The idea that immediately after a violent programme the viewer is primed to respond aggressively because a network of memories involving that aggressive feeling is retrieved. In result frequent exposure to such material can lead to children storing scripts for aggressive behaviour in their memories, which can be recalled later on. (but not everyone will suffer from this effect)|
|Desensitisation The idea that media violence may stimulate aggressive behaviour by desensitising children to the effects of violence, by the frequent exposure to such violent material. In result of frequent exposure to violence the child for example becomes less sensitive to violence and in result the more acceptable aggressive behaviour becomes for that exposed child. In result the child that becomes desensitised to such violent behaviour is more likely to engage in violence themselves-anti social behaviour.